The client established an upscale mall within the metro to elevate the shopping experience of guests, with the best retail choices and services.
As the mall expanded, its market’s lifestyle and actions changed simultaneously. With this, there was a need to (1) gain insight into their behavior and (2) cater to their needs, such as Wi-Fi on the premises.
UAS implemented Captive Portal which verifies users before they access the Wi-Fi. This is an efficient way to learn more about users’ demographics, understand their interests, and engage them with relevant communications.
While they provide convenience to guests through reliable Wi-Fi, the client is also able to continuously gather data on the profiles and real-time activities of their market through Captive Portal. This data has provided insights for a better marketing and business strategy that genuinely connects with the most discerning shoppers.